FASHA SANDHA IS BATA SHOES? BRAND AMBASSADOR!
October 11th, 2007I didn’t see it coming. Whatever comes, whatever gives. BATA is positioning itself towards middle-upper class market. To meet this objective, they have appointed MISS FASHA SANDHA as their BRAND AMBASSADOR! It’s a good attempt on their part I should say after FASHA’s endorsement of some well-known cosmetic brand. At the same time, they have launched FASHA SANDHA’S SHOES COLLECTION. So will we be seeing a lot of BATA SHOES on FASHA’s feet? FASHA is seen as someone that embodies style, passion and energy of the youthful market that they are trying to capture. Within the same market bracket is VINCCI. VINCCI is also similarly priced as BATA but has been enjoying that superb upperclass branding from its clean, gorgeous-looking and yet simple store image. Hey I also wear BATA Shoes to work ma! But it will may be last you for 1 1/2 years before it gets worn out. VINCCI? tak pernah pakai lakk..sebab takde lelaki punya..hik hik..hehe..
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Tags: FASHA, SANDHA, SHOES, BRAND, AMBASSADOR
