HyppTV - The Future of Media Streaming in Malaysia
September 18th, 2007HyppTV is a trendy new offering by TM Net. In an attempt to capture the highly lucrative internet multimedia market, HyppTV has positioned itself to bring fresh, current, local videos - of people’s life, the events around them and what makes Malaysia pulse. In fact it’s the first INTERNET TV in Malaysia. Right on their heels is MEDIA PRIMA‘S next best thing ONLINE campaign at all 3 of the media’s television channels websites plus the recently launched gua.com.my. I was privy to the mechanics and ideas behind MEDIA PRIMA’s online strategies as was involved in the early part of its design. What I can say is that HyppTV has more potential and and can break even much faster in terms of operating costs. Reason one being HyppTV being owned and operated by TMNet, as such there’s little bandwidth and connection issues as TM Net is only using its unutilised huge bandwidth. The second being that people at HyppTV is more technically savvy in the sense that they understand connectivity problems in Malaysia really well and as such as acted accordingly by keeping the size of its viewing screen of streaming video clips to an optimum unlike MEDIA PRIMA’s portals which has received significant complaints on its slow downloads and stuttering flow of media streaming. This is a big turnoff to people. Starting on a small scale basis, HyppTV has a lot of potential to be expanded to make it a real community-based media portal.
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Tags: HyppTV, Future, Media, Streaming, Malaysia
