Burberry - Company Information and History
September 24th, 2007
Burberry Ltd. is a manufacturer and marketer of men’s, women’s, and children’s apparel, as well as accessories and fragrances. The Burberry name is virtually synonymous with the tan gabardine raincoat pioneered by the company more than 145 years ago. Writing for WWD (Women’s Wear Daily) in 1989, Andrew Collier described the garment as “a mainstay in outerwear worldwide, that symbolizes all that is Britain: sturdy and unassuming, equally at home in fine hotels and muddy lanes.” In 2000, Burberry operated 58 company-owned stores, and its products were also found in department and specialty stores around the world. In 1999, the firm launched the Prorsum designer collection as part of its efforts to reinvent Burberry’s luxury brand status…
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