10 reasons why Paris Hilton is a business genius

September 8th, 2007

10 reasons why Paris Hilton is a business genius

She’s been to prison like Martha Stewart. She’s launched her own clothing lines, for both people and dogs. She’s even been mentioned by Robert Redford as a harbinger of doom for his Sundance Film Festival. (Redford said the event has become a big fat market where you have people like Paris Hilton going to parties.) But it turns out the true Paris Hilton is actually a business wizard of unparallelled brilliance.1. When she met the CEO of the Guess fashion line, she wooed him by recounting an encyclopaedic knowledge of company’s history. He signed her up on the spot. (cf: Simon Ambrose in the penultimate week of The Apprentice.)

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